Scenario 14.1?Use the Following to Answer the Questions

question 71

Multiple Choice

Scenario 14.1?Use the following to answer the questions.
Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 14.1. The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe.

• A)product lines
• B)retail positioning
• C)scrambled merchandising
• D)atmospherics
• E)category management

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Definitions:

Tuition Cost

The fee associated with enrollment and instruction in a course or program at an educational institution, often excluding additional expenses like books or room and board.

Batting Average

A statistical measure used in baseball to calculate the performance of a batter, represented by the number of hits divided by the total number of at-bats.

At-Bats

In baseball, the number of times a player gets the opportunity to bat, excluding walks, sacrifices, and certain other situations.

Number Of Hits

The total count of successful actions or impacts, often used in the context of websites to measure traffic or in sports to track performance.