When a Marketer Makes an Effort in Promotion to Point

question 30

Multiple Choice

When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build ____ demand.

• A) primary
• B) secondary
• C) selective
• D) economic
• E) competitive

---

Definitions:

Financial Gains

Increases in wealth or income, typically resulting from investments, business operations, or other economic activities.

Offshoring

The practice of relocating business processes or production to a foreign country to reduce costs or take advantage of favorable conditions.

Canadian Firms

Companies that are incorporated in Canada, governed by Canadian law, and typically operate within Canadian markets.

Overseas Locations

Refers to business operations or facilities of a company that are located outside its home country.