Slow Feedback, High Absolute-Dollar Outlay, and Difficulty in Measuring Effects

question 39

Multiple Choice

Slow feedback, high absolute-dollar outlay, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient?

• A) Advertising
• B) Public relations
• C) Sales management
• D) Sales promotion
• E) Personal selling

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Definitions:

Norm Group

A reference population used to establish benchmarks or standards for comparing and interpreting the scores of individual test-takers.

Adolescents

Individuals in the transitional stage of human development that occurs between childhood and adulthood, typically between the ages of 10 and 19.

Adults

Individuals who have reached the age of maturity as defined by legal, social, or cultural standards, typically gaining responsibilities and rights associated with adulthood.

Risks

Potential situations or actions that could lead to harm, loss, or another adverse effect.