When Developing an Advertising Campaign, Benchmarks Need to Be Included

question 54

Multiple Choice

When developing an advertising campaign, benchmarks need to be included in the

• A) campaign platform.
• B) evaluation of the advertising effectiveness.
• C) statement of advertising objectives.
• D) media plan.
• E) budget.

---

Definitions:

Joints

The connections between bones, providing support and facilitating movement.

Thrombophlebitis

An inflammatory process causing a blood clot to form and block one or more veins, usually in the legs, leading to swelling and pain.

Skeletal

Relating to the skeleton, the framework of bones that supports the body, protects internal organs, and facilitates movement.

Muscle

A tissue composed of fibers capable of contracting to produce movement or maintain the position of parts of the body.