Zach Is Developing a Print Advertisement for Aflac

question 57

Multiple Choice

Zach is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.

• A)headline; it determines the final layout design
• B)headline; it is often the only part of the advertisement that is read
• C)artwork; it takes up the most space
• D)tagline; it links the copy to the signature
• E)slogan; it links the artwork to the signature

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Definitions:

Biological Systems

Complex networks of biologically significant entities, encompassing ecosystems, organisms, and cellular and molecular processes.

Class Conflict

The tension or antagonism which exists in society due to competing socioeconomic interests and desires between people of different classes.

Macrostructures

The overarching, large-scale structures in a society, economy, or other system that determine its characteristics and functioning.

Functionalism

A theoretical perspective in sociology and anthropology that interprets each part of society in terms of how it contributes to the stability and functioning of the whole.