An Ad's ____ Is Designed to Attract Readers' Attention and Develop

question 16

Multiple Choice

An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.

• A) signature
• B) layout
• C) headline
• D) artwork
• E) subheadline

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Definitions:

Creative

The ability or quality of generating innovative ideas, approaches, or solutions.

Emotional Intelligence

The skill to recognize, regulate, and articulate emotions while dealing with others in a considerate and empathetic way.

Management Scholars

Academics or researchers dedicated to studying and advancing the field of management through teaching, researching, and publishing scholarly work.

Impression Management

The process by which individuals attempt to control the perceptions or impressions others form of them in social or organizational contexts.