When Respondents Are Shown a List of Various Products, Brands

question 84

Multiple Choice

When respondents are shown a list of various products, brands, and company names and then asked about advertisements they have seen lately, researchers are conducting a(n)

• A) unaided recall test.
• B) pretest.
• C) recognition test.
• D) aided recognition test.
• E) aided recall test.

---

Definitions:

British Troops

Military forces from Britain, historically involved in various wars, colonial expansions, and peacekeeping missions worldwide.

General Howe

A British Army officer who was a leading commander during the early years of the American Revolutionary War.

Mohawk

A member of a Native American tribe, part of the Iroquois Confederacy, traditionally based in what is now the northeastern United States.

Iroquois

A historically powerful northeast Native American confederacy known as the Haudenosaunee, consisting of six nations: Mohawk, Onondaga, Oneida, Cayuga, Seneca, and Tuscarora.