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Tom is a sales representative for Lucent Technologies. He has reviewed a prospect's account and credit history, identified product needs, and gathered the appropriate literature he needs. Tom feels he is ready for the ____ step of the personal selling process.
Financial Asset
An asset that derives value from a contractual claim, such as bank deposits, bonds, stocks, and derivatives.
Equity Instrument
A financial instrument that signifies ownership in a company and represents a claim on part of the company's assets and earnings.
Contractual Right
A legally enforceable claim that arises from a contractual agreement between parties.
Financial Instrument
A tool representing a monetary contract between parties that can be traded, such as stocks, bonds, or derivatives.
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