After Compiling a List of Potential Customers, a Salesperson Must

question 203

Multiple Choice

After compiling a list of potential customers, a salesperson must

• A) evaluate whether each prospect is able, willing, and authorized to buy the product.
• B) determine whether or not each prospect is really in his target market.
• C) find and analyze information about each prospect's specific needs and current brand choices.
• D) develop a presentation for each of the potential customers on his list.
• E) contact each of the prospects to get an initial feel for how likely they are to purchase his products.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.