_____ Is a Form of Sponsorship That Links a Sponsor

question 97

Multiple Choice

_____ is a form of sponsorship that links a sponsor to a physical site such as a stadium,arena,auditorium,or racetrack.

• A) Venue marketing
• B) People marketing
• C) Trade concentration
• D) Database marketing
• E) Ambush marketing

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Definitions:

Marginal Analysis

The comparison of marginal (“extra” or “additional”) benefits and marginal costs, usually for decision making.

Marginal Benefits

The uplift in utility or enjoyment gained through consuming or producing an added unit of a good or service.

Marginal Costs

The added cost incurred when one more unit of a good or service is produced.

Marginal Benefit

The additional pleasure or utility gained when one more unit of a good or service is consumed.