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Direct marketing is the best way to develop a good database.
Ethnocentrism
The tendency to judge other groups according to the standards, behaviors, and customs of one’s own group.
Decoding
Extracting the idea from a message.
Receivers
The audience or entity that receives and interprets a message or information from a sender.
Sender's Culture
The cultural background and context of the person or organization sending a message, which can influence communication.
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