_____ Allows Marketers to Get a Snapshot of What Their

question 21

Multiple Choice

_____ allows marketers to get a snapshot of what their customers look like at any given time by identifying common characteristics and ranking their relative importance in different segments.

• A) Customer profiling
• B) Diverting
• C) Observational research
• D) Customer retention
• E) Sampling

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Definitions:

Accentuation

The process of emphasizing or stressing certain features or aspects, making them more noticeable.

Intergroup Differences

Variations in behavior, attitude, or other characteristics between different groups of people, often analyzed in social psychology.

Social Categorisation

The process of classifying people into groups based on shared characteristics, a fundamental operation in social cognition that affects perceptions and interactions.

Social Mobility Belief System

The set of beliefs regarding the fluidity and fairness of the social structure that allows individuals to move within different socio-economic levels.