Orbit Bank Is Organizing a Public Marathon Event for Its

question 5

Multiple Choice

Orbit Bank is organizing a public marathon event for its customers,employees,and prospects to participate in.For the event,the company is developing posters,displays,and banners.These will be displayed along the run course to help publicize the bank.Which of the following is Orbit bank using to promote its brand?

• A) Personal selling
• B) Interpersonal communication
• C) Sales promotion
• D) Database marketing
• E) Infomercials

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Definitions:

Free Access Rule

A policy or principle in behavior analysis allowing unrestricted access to a reinforcing stimulus to ensure its effectiveness as a reinforcer.

DRO Increasing-Interval Schedules

A behavior modification technique where reinforcement of any behavior other than the target behavior is delivered at increasing intervals of time.

Differential Reinforcement

A process of reinforcing specific behaviors while withholding reinforcement for other, less desirable behaviors.

DRL

Differential Reinforcement of Low Rates, a behavioral technique used to decrease the frequency of a behavior but not necessarily eliminate it.