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What are the two processes used when working with a marketing database?
Perfectly Elastic Demand
Perfectly elastic demand is a market scenario where the demand for a product can drastically change (increase or decrease) at the slightest change in price, essentially to infinity.
Patents
Legal documents granted by the government giving an inventor exclusive rights to manufacture, use, or sell an invention for a certain number of years.
Innovation Incentives
Mechanisms or policies designed to encourage the development and implementation of new ideas, products, or methodologies.
Monopoly Power
The degree of control a company has over a market, enabling it to set prices or exclude competition.
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