Direct Marketing Experts Stone and Jacobs Use an RFM Formula

question 56

Multiple Choice

Direct marketing experts Stone and Jacobs use an RFM formula to identify the best customers."RFM" is an acronym for:

• A) replicate, find, and monitor.
• B) research, finance, and manage.
• C) regulate, fund, and maintain.
• D) recency, frequency, and monetary.
• E) reach, frugality, and marketability.

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Definitions:

Normative Statement

Statements that express an opinion or a value judgment, often involving what ought to be rather than what is.

Normative Statement

A statement that expresses a value judgment about whether a situation is desirable or undesirable; it looks at the world as it "should" be.

Federal Reserve

The central banking system of the United States, responsible for monetary policy, regulating banks, and ensuring financial system stability.

Prescriptive Statement

Normative assertions that suggest how things should be, often based on opinions or value judgments.