What Are the Two Primary Forms of Personal Selling

question 43

Multiple Choice

What are the two primary forms of personal selling?

• A) Trade concentration and trade promotion
• B) Buyback allowances and advertising allowances
• C) Rebates and contests
• D) Diverting and forward buying
• E) Person-to-person sales and group sales

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Definitions:

Behavior Therapies

Treatments, based on behavioral and social cognitive theories, that use principles of learning to reduce or eliminate maladaptive behavior.

Manifest Content

According to Freud, the surface content of a dream, containing dream symbols that disguise the dream’s true meaning.

Latent Content

The underlying, hidden meaning of dreams, as per Freudian dream analysis theories.

Humanistic Therapy

A therapeutic approach that focuses on understanding the human condition and emphasizes personal growth, self-awareness, and freedom of choice.