The Forrester Research Shows the Amount of Advertising Being Spent

question 49

Multiple Choice

The Forrester Research shows the amount of advertising being spent in various types of online marketing, with mobile and social marketing having the lowest expenditures through 2012, due in large part to the:

• A)simple nature in which social media are utilized.
• B)lack of true advertising experiences within the media.
• C)absence of the human element.
• D)lack of a distributed network.
• E)predominately passive nature of consumption.

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Definitions:

Frequency Distributions

Frequency distributions are summaries that show the number of occurrences of values within a dataset, often represented graphically in histograms or tables.

Spearman's Rank

A non-parametric measure of rank correlation that assesses how well the relationship between two variables can be described by a monotonic function.

Correlation Coefficient

The correlation coefficient is a statistical measure that calculates the strength and direction of a linear relationship between two quantitative variables.

Paired Observations

Data collected in pairs such that each observation in one group is related or matched to an observation in another group.