How Does Broadcast TV Reach Its Audience

question 78

Essay

How does broadcast TV reach its audience?

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Definitions:

Operants

Behaviors that are controlled or modified by their consequences, a concept central to operant conditioning in behavioral psychology.

Negative Reinforcement

A behavioral psychology principle where the removal of an unfavorable outcome or stimulus strengthens a desired behavior.

Pleasant Event

An enjoyable or satisfying occurrence that can have a positive effect on one’s emotional or mental state.

Classical Conditioning

A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.