Which of the Following Is True About the Use of Television

question 71

Multiple Choice

Which of the following is true about the use of television in IMC?

• A) Analog technology can provide interactive video and data services that are not possible with digital television.
• B) Television does not have the ability to induce the empathy of the buyer.
• C) Television is strictly a mass medium today, not a selective medium.
• D) Television's high visibility forces the sponsor to create ads that consistently reinforce a brand's strategic position.
• E) Television does not have the ability to address stakeholders and customers simultaneously.

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Definitions:

Neural Impulses

Electrical signals transmitted along the neurons of the nervous system, facilitating communication between the brain and various parts of the body.

Spectral Sensitivity

The responsiveness of a sensory system to various wavelengths of light, often used in describing visual perception.

Rod Vision

Rod vision refers to the aspect of vision that allows living organisms to see in low light conditions, enabled by rod cells in the retina that are more light-sensitive than cone cells.

Brightness Contrast

The difference in light intensity which makes an object distinguishable from others or from its background.