Which of the Following Is True of Controlled Circulation for Business

question 96

Multiple Choice

Which of the following is true of controlled circulation for business publications?

• A) The publisher must run a series of marketing tests before new subscriptions can begin.
• B) The publisher limits the number of advertisers in the publication to a maximum of twenty.
• C) The publisher limits the number of copies available so that a premium price can be charged for each issue.
• D) The publisher mails the magazine free to individuals who may influence the purchase of advertised products.
• E) The publisher distributes the magazines through exclusive distribution channels rather than sending them via mail.

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Definitions:

Fiscal Policy

Governmental actions related to changes in taxation and spending levels intended to influence economic activity.

Business Cycle

The natural rise and fall of economic growth that occurs over time, consisting of periods of expansion, peak, contraction, and trough.

Fiscal Year

A government's or organization's financial year used for accounting purposes, which may not necessarily align with the calendar year.

Multiplier

In economics, a factor by which a change in spending will be magnified in the overall economy, affecting output and income levels.