Which of the Following Statements Concerning Split Runs Is True

question 80

Multiple Choice

Which of the following statements concerning split runs is true?

• A) They are offered only by newspapers.
• B) They enable advertisers to test the pulling power of different ads.
• C) The notion behind using a split run is to include as many variables as possible.
• D) Newspapers typically charge less for this service.
• E) The advertiser runs two ads of identical size and content in the same press run.

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The activities involved in selling goods or services to customers.

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