Briefly Describe the Three Major Categories of Production Techniques Used

question 89

Essay

Briefly describe the three major categories of production techniques used during the preproduction phase of producing a TV commercial.

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Definitions:

Unconscious Wish Fulfillment

A concept in psychoanalytic theory where unconscious desires are expressed in dreams and fantasies.

Dissociation

Dissociation is a psychological experience of feeling disconnected from one's thoughts, feelings, memories, or sense of identity.

Activation-Synthesis

A theory proposing that dreams result from the brain's attempt to make sense of neural activity that occurs during sleep, particularly during REM sleep phases.

Consolidation

The process by which short-term memories are transformed into long-term memories, making them more stable and enduring.