Which of the Following Statements About Reach Is True

question 1

Multiple Choice

Which of the following statements about reach is true?

• A) Reach is always expressed as a percentage.
• B) Reach measures the intensity of a media schedule.
• C) Reach refers to the number of people who are actually exposed to and consume the advertising.
• D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
• E) The only way to accumulate reach is by using the same media vehicle continuously.

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Definitions:

Compound

A substance made up of two or more different elements chemically bonded together in a fixed ratio.

Mutually Exclusive

Two events that cannot happen at the same time in a given experiment or situation.

P(A|B)

The conditional probability of event A occurring given that event B has occurred.

P(A And B)

The probability that both event A and event B occur at the same time.