Which of the Following Appeals Will a Marketer Use to Target

question 64

Multiple Choice

Which of the following appeals will a marketer use to target a consumer's self-actualization needs?

• A) Efficiency in operation or use
• B) Dependability in quality
• C) Cleanliness
• D) Rest or sleep
• E) Economy in purchase

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Definitions:

Psychotherapy

A form of treatment aimed at improving mental health by talking with a psychologist, psychiatrist, or another mental health provider.

Behavior Therapies

Treatments, based on behavioral and social cognitive theories, that use principles of learning to reduce or eliminate maladaptive behavior.

Manifest Content

According to Freud, the surface content of a dream, containing dream symbols that disguise the dream’s true meaning.

Latent Content

The underlying, hidden meaning of dreams, as per Freudian dream analysis theories.