In the Creative Brief Used by Leo Burnett,_____ Refer to Short-Term

question 19

Multiple Choice

In the creative brief used by Leo Burnett,_____ refer to short-term emotional descriptions of the advertising strategy.

• A) mission statements
• B) tone statements
• C) objective statements
• D) support statements
• E) brand character statements

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Definitions:

Wellness Programs

Initiatives designed to promote physical, mental, and overall well-being of employees in the workplace.

Hazard Recognition

The identification and analysis of potential dangers or risks in a workplace or environment to prevent accidents and injuries.

Workplace Hazard

Any potential risk to health and safety that exists within a workplace setting, which could cause harm to employees.

Strategic Planning

The process of defining a company's direction and making decisions on allocating its resources to pursue this strategy.