Which of the Following Is True of Attention,the First Step

question 100

Multiple Choice

Which of the following is true of attention,the first step of the creative pyramid?

• A) It involves carrying the prospective customer to the heart of the message.
• B) It involves establishing credibility for claims about the product or service.
• C) It involves encouraging prospects to picture themselves enjoying the benefits of the product or service.
• D) It involves breaking through consumers' physiological screens.
• E) It involves making it easy for people to act, sometimes through either a toll-free phone number or an attractive Web site.

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Definitions:

Money Supply

The complete tally of money-based assets available within an economy at a certain point, counting coins, cash, and holdings in savings and current accounts.

Reserve Requirement

A rephrased definition of Required Reserves: The regulation set by central banks determining the minimum amount of deposits that banks must hold as reserves and not lend out.

Discount Rate

The interest rate charged by central banks for loans to their member banks, influencing monetary policy and economic conditions.

Open Market

An open market refers to an unrestricted market with a wide array of economic participants and transactions where goods, services, and financial assets can be traded freely.