According to the Creative Pyramid,the First Objective of Any IMC

question 42

Multiple Choice

According to the creative pyramid,the first objective of any IMC campaign is to:

• A) stimulate the prospective customer's interest.
• B) attract the prospective customer's attention.
• C) make the prospective customer aware of the product category.
• D) make the prospective customer aware of the brand name.
• E) create a communications medium for the prospective customer.

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Definitions:

Classical Conditioning

A reinforcement process where two stimuli are regularly conjoined; the response that is initially elicited by the second stimulus is later elicited by the first stimulus singularly.

Unconditioned Response

Unconditioned response is a naturally occurring reaction to an unconditioned stimulus without the need for prior learning.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.

Secondary Conditioner

A stimulus that becomes reinforcing through its association with a primary reinforcer.