The Purpose of _____ Is to Conceive,analyze,and Creatively Select Channels

question 13

Multiple Choice

The purpose of _____ is to conceive,analyze,and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.

• A) media planning
• B) psychographics
• C) intensive distribution
• D) personal communication
• E) direct marketing

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Definitions:

Branching Questions

Questions designed to lead respondents down different paths based on their answers, often used in surveys or interactive assessments.

Questionnaire

A set of written questions used for gathering information from respondents.

Respondents

Individuals or entities that provide answers or responses to surveys, questionnaires, interviews, or other forms of inquiry.

Random Sample

A subset of individuals chosen from a larger set, or population, where each individual has an equal chance of being selected.