Which of the Following Is a Reason for the Increasing

question 66

Multiple Choice

Which of the following is a reason for the increasing cost of reaching target audiences for almost all media?

• A) Traditional media such as radio and newspapers have given way to nontraditional media such as DVDs and shopping carts.
• B) Television has become the only media that can be used to reach all types of people.
• C) Due to government regulations, advertisers can use only one medium to communicate their messages.
• D) People can cope with only so many messages, so the media have to restrict the number of ads they sell.
• E) TV is now fragmented into network, syndicated, spot, local, and OnDemand, as well as cable to enable advertisers to reach a wider audience.

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Definitions:

Public Works Projects

Government-funded projects designed to build or improve public infrastructure such as roads, bridges, schools, and utilities, often to stimulate economic growth and employment.

Federal Government

The national government of a federal state, where powers are divided between the central government and regional governments.

Presidential Election

The process by which a country or a political entity selects the president, often through a popular vote or an electoral college system.