The Term _____ Refers to Local Media That Many Consumers

question 21

Multiple Choice

The term _____ refers to local media that many consumers in a neighboring country inadvertently receive.

• A) advertising impression
• B) opportunity to see
• C) spillover media
• D) exposure value
• E) gross impression

---

Definitions:

Brainstorming

Brainstorming is a creative group activity used to generate a large number of ideas or solutions for a given problem or question.

Clustering

A method of thinking up ideas by writing the central topic in the middle of the page, circling it, writing down the ideas that topic suggests, and circling them.

Freewriting

A kind of writing uninhibited by any constraints. Freewriting may be useful in overcoming writer’s block, among other things.

Formal Style

A manner of communication or presentation characterized by precision, clarity, and adherence to established conventions and protocols.