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A Low Brand Development Index and a High Category Development

question 51

True/False

A low brand development index and a high category development index indicate a brand is selling unusually well given the low demand for the product category.


Definitions:

Deflated Self-esteem

A lowered sense of one's own value or worth.

High Self-esteem

A positive evaluation of oneself, marked by confidence and feeling of worthiness.

Harmony

A state of balance and agreement in feelings, actions, or sounds, often leading to a peaceful and pleasant atmosphere.

Strict Discipline

A parenting or teaching style that imposes rigid rules and expects complete obedience, often with little room for negotiation.

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