According to Cannon and Riordan's Analysis,the _____ Is Convex and It

question 102

Multiple Choice

According to Cannon and Riordan's analysis,the _____ is convex and it indicates that the first exposure is the most effective,followed by diminishing returns.

• A) effective reach
• B) advertising response curve
• C) FCB grid
• D) FAB response continuum
• E) effective frequency

---

Definitions:

Weak Ego

A condition characterized by a lack of self-esteem and inability to cope with demands, leading to poor decision-making.

Strong Id

A term that might refer to an individual with a dominant id according to Freudian psychology, characterized by impulsive and unconscious desires.

Oedipus Complex

A Freudian theory positing that a child experiences unconscious desires for their opposite-sex parent and jealousy and rivalry toward their same-sex parent.

Oral Fixation

A psychological condition first described by Freud, characterized by an obsession with engaging the mouth in activities such as eating, talking, or smoking.