Which of the Following Statements About a Medium's Audience Is

question 97

Multiple Choice

Which of the following statements about a medium's audience is true?

• A)It is unethical for media vehicles to try to attract advertisers by using audience demographics.
• B)Data on the size of media audiences are almost nonexistent.
• C)The media planner needs to know how closely the medium's audience matches the target market profile.
• D) Audience refers to the number of people who remember seeing or hearing an ad.
• E) The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.

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Definitions:

Mode

The value that appears most frequently in a data set.

Modal Class

The class interval in a frequency distribution that has the highest frequency, representing the most common value or range of values.

Positively Skewed

A distribution characterized by a long tail to the right side, indicating that a majority of the data points are concentrated to the left of the mean.

Skewed

Describes a distribution that is asymmetrical, where data points cluster more on one side than the other, often leading to a longer tail on one side of the peak.