Which of the Following Is True of the Effect of Marketing

question 40

Multiple Choice

Which of the following is true of the effect of marketing objectives on sales?

• A) The impact of a campaign can be seen immediately and directly on sales.
• B) An effective campaign cannot induce customer trial.
• C) Good advertising can negate the effect of government regulation on sales.
• D) Good marketing plans should place greater emphasis on sales-target objectives than on communication objectives.
• E) Good campaigns can fail if consumers are dissatisfied with a product when they try it.

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Definitions:

Transmission

The act or process of transmitting something, such as electrical signals, diseases, or genetic information, from one place or organism to another.

Charcot

Refers to Jean-Martin Charcot, a French neurologist known for his work on neurological disorders and for whom several medical conditions are named.

Breuer

Josef Breuer was an Austrian physician and physiologist who played a key role in the early development of psychoanalysis alongside Sigmund Freud.

Mesmer

A historical figure known for his work in the development of theories around animal magnetism, which later influenced the practice of hypnotism.