According to the _____ Method of Developing an IMC Budget,when

question 5

Multiple Choice

According to the _____ method of developing an IMC budget,when a new brand is introduced,the budget for the first two years should be about one and a half times the brand's targeted share of the market in two years.

• A) empirical research
• B) share of market/share of voice
• C) competitive parity
• D) percentage of sales
• E) percentage of profit