The Purpose of VALS,a _____ Segmentation System,is to Help Marketers

question 79

Multiple Choice

The purpose of VALS,a _____ segmentation system,is to help marketers identify whom to target,uncover what the target group buys and does,locate where concentrations of the target group live,identify how best to communicate with them,and gain insight into why the target group behaves the way it does.

• A) psychographic
• B) volume
• C) benefit
• D) geographic
• E) demographic

---

Definitions:

Consultation

The process of seeking advice or expertise from someone with specialized knowledge, typically within a professional context.

Dignity

The state or quality of being worthy of honor or respect, often considered a fundamental aspect of human rights.

NASW Code

A set of ethical guidelines published by the National Association of Social Workers to guide conduct and decision-making.