The Basic Goal of a Positioning Strategy Is To

question 62

Multiple Choice

The basic goal of a positioning strategy is to:

• A) own a word that ranks the product in the prospect's mind.
• B) communicate the intangible benefits provided by a product or service.
• C) help consumers understand a company's overall vision.
• D) minimize product differentiation.
• E) create and maintain primary demand for a product.

Recognize the significance of response rates and reinforcement schedules in shaping behavior.

Identify strategies for fear reduction and the extinction of avoidance learning.

Understand the fundamentals of Mowrer's two-factor theory of punishment and avoidance.

Comprehend the matching law and its application in behavior analysis.

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Definitions:

Undue Influence

Improper leverage or pressure exerted by one party over another to compel them to enter into a contract or legal agreement.

Innocent Misrepresentation

A false statement made honestly and without carelessness by a person who believed it to be true.

Fraudulent

Involving deceit or trickery intended for personal gain or to cause a loss to another party.

Negligent Misstatement

A false statement made carelessly that is relied upon by another, leading to financial loss or injury.