Which of the Following Is True About Product Packaging

question 2

Multiple Choice

Which of the following is true about product packaging?

• A) Packaging must reflect the tone, image, and personality of the product concept in order to penetrate consumers' psychological screens.
• B) Packages should offer high visibility and legibility to penetrate shoppers' psychological screens.
• C) As a rule, companies should change their product packaging at least once every three years.
• D) Subtle changes in the color of a product's packaging generally do not have an impact on sales.
• E) Contrary to popular belief, consumers do not associate package quality with product quality.

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Definitions:

Column Charts

A type of graph used in statistics and business to visually compare categories of data across vertical bars.

Line Chart

A type of graph that depicts information as a series of data points connected by straight line segments, often used to show trends over time.

Pictograph

A written symbol that represents an idea or object rather than a word, used in ancient writing systems and also in modern infographics.

Picture Units

The smallest element of a picture or image that can be individually processed in a digital display system.