Which of the Following Statements Implies That National and Local

question 32

Multiple Choice

Which of the following statements implies that national and local advertisers have different time orientation?

• A) National advertisers think in terms of large groups of people, whereas local advertisers deal with individual customers every day.
• B) National advertisers get occasional feedback, whereas local advertisers get feedback everyday.
• C) National advertisers focus on gross sales, whereas local advertisers primarily focus on market share.
• D) National advertisers typically focus on media with high point of contact, whereas local advertisers are more concerned with high frequency media.
• E) National advertisers develop five-year strategic plans, whereas local advertisers worry about weekly ads and its performances.

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Definitions:

Recessionary Conditions

Economic circumstances characterized by negative growth, reduced consumer spending, and increased unemployment.

Discount Rate

The interest rate charged to commercial banks and other financial institutions for loans received from the central bank's discount window.

Treasury Securities

Government bonds issued by the Treasury of a country, considered low-risk investments since they are backed by the government's credit.

NYSE

The New York Stock Exchange, one of the largest stock exchanges in the world, where stocks of public companies are bought and sold.