_____ Refers to the Systematic Gathering,recording,and Analysis of New Information

question 69

Multiple Choice

_____ refers to the systematic gathering,recording,and analysis of new information to help managers make marketing decisions.

• A) Market orientation
• B) Market segmentation
• C) Marketing research
• D) Marketing myopia
• E) Market capitalization

---

Definitions:

Payback Period

The length of time required to recover the cost of an investment or project.

Factory Overhead

Factory Overhead includes all indirect costs associated with manufacturing, such as electricity for the factory, maintenance, and salary of the maintenance staff.

Direct Materials

Raw materials that can be directly traced to the production of goods, forming a significant part of manufacturing costs.

Net Cash Inflows

The total amount of money received from operations, investments, and financing activities, minus the amount of money spent.