Some Advertisers Ask for or Imply That They Want to See

question 44

Multiple Choice

Some advertisers ask for or imply that they want to see what the ad agency will do before they sign on.In such cases,the ad agencies must create a:

• A) speculative presentation.
• B) provisional showing.
• C) portfolio of previous ad campaigns.
• D) storyboard.
• E) three-dimensional advertising plan.

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Definitions:

Cerebral Cortex

The outer layer of the brain's cerebrum, playing a key role in memory, attention, perception, awareness, thought, language, and consciousness.

Positive Situations

Circumstances or environments that lead to beneficial or favorable outcomes for an individual.

Stress

The physiological reaction to stimuli or stressors, whether they're of a physical, mental, or emotional nature.

Paraphilia

A condition characterized by abnormal sexual desires that involve extreme or atypical scenarios.