Who Among the Following Introduced the Idea That Every Ad

question 77

Multiple Choice

Who among the following introduced the idea that every ad must point out the product's USP?

• A) Rosser Reeves
• B) Leo Burnett
• C) David Ogilvy
• D) Bill Bernbach
• E) Claude Hopkins

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Definitions:

Genetically Influenced

Traits or characteristics that are shaped in part by an individual's genetic makeup, affecting physical, behavioral, and psychological features.

Personality Attributes

Characteristics or qualities that contribute to an individual's distinctive patterns of thinking, feeling, and behaving.

Cultural Differences

Variations in the customs, values, beliefs, and practices among people from different societies or cultures.

Collectivism

A cultural orientation that emphasizes the group over individual goals and values, fostering strong social cohesion and interdependence.