What Is the Role Played by the Interactive Media in the Advertising

question 41

Essay

What is the role played by the interactive media in the advertising communication process?

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Definitions:

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.

Foot-In-The-Door Technique

A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.

Balance Theory

A theory in social psychology suggesting that individuals strive for consistency in their beliefs, attitudes, and sentiments in relation to one another.

Assimilate

To absorb and integrate new information, cultures, or ideas into one's existing knowledge base or cultural identity.