Customer Relationship Management Involves Managing All Aspects of a Customer's

question 27

Short Answer

Customer relationship management involves managing all aspects of a customer's relationship with an organization to increase customer ____________ and retention and an organization's profitability.

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Definitions:

Discount Rate

The interest rate used to discount future cash flows to their present value, often used in the valuation of investments or projects.

NPV

Net Present Value, a calculation used to assess the profitability of an investment or project, considering the time value of money.

Target Company

A firm that another company seeks to acquire.

Cost of Equity

The return that shareholders require for investing in a company's equity, representing the compensation the market demands in exchange for owning the asset and bearing the risk of ownership.