MIS Can Add Value to Both Primary Activities and Support

question 167

Multiple Choice

MIS can add value to both primary activities and support activities in the value chain.Which of the following is not an example of a company adding value by the use of MIS in a primary activity?

• A)Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
• B)A system for the sales and marketing departments to track specific sales targets and follow up processes.
• C)An easy electronic survey, similar to the Survey Monkey, to be sent to the customer right after a service was completed.
• D)Royal Crest Dairy using their custom order and delivery system through an easily accessible web portal for the customer to track delivery status.

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Definitions:

Neglected-firm Effect

A theory suggesting that lesser-known, smaller companies can provide higher returns than their larger counterparts due to lack of analyst coverage.

Excess Returns

Returns on an investment that exceed a benchmark or average return, indicating higher-than-expected performance.

Abnormal Returns

Returns on a security or portfolio that exceed what is predicted by market models, such as the CAPM, indicating outperformance.

Hyman Minsky

An American economist known for his theories on financial instability and the inherent tendency of financial markets to move towards crisis.