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Audra believes that there is too little specialization in the company. Therefore, she appears to favor
Social Media Strategy
A planned approach to leveraging social media platforms effectively to communicate with the audience, enhance brand presence, and achieve specific goals.
Strategic Marketing
The process of planning, developing, and implementing maneuvers to obtain a competitive edge in the market.
Content Marketing Matrix
A strategic tool used to visualize and determine the best types of content to create based on objectives and audience needs.
Purchase Process
The sequential steps that consumers go through from recognizing a need, to considering options, making a purchase decision, and post-purchase evaluation.
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