Examlex
Corporate ethics programs commonly include which of the following?
Segmentation Strategy
The method of splitting a wide market of consumers or businesses, which includes both existing and potential clients, into smaller segments according to certain common traits they share.
STP Process
Acronym for Segmentation, Targeting, and Positioning, a strategic approach in marketing to identify target audiences and develop tailored marketing strategies.
Target Market
The specific group of consumers at which a company aims its products and services.
Segmentation Process
The act of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.
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