Exhibit 11.4 The Following Questions Use the Data Below

question 105

Multiple Choice

Exhibit 11.4
The following questions use the data below.
Joe's Sporting Goods wants to forecast quarterly sales figures using the additive seasonal method. The store has collected 12 quarters of data and needs your help to analyze the data.
-Refer to Exhibit 11.4. What formula should be entered in cell E3 to compute the base level when using the additive seasonal effects method?

• A) =AVERAGE($E$3:$E$6)
• B) =AVERAGE(E3, E7, E11)
• C) =AVERAGE($D$3:$D$6)
• D) =AVERAGE(D3, D7, D11)

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Definitions:

Long-run Equilibrium

A state in which all factors of production and costs are variable, allowing firms to enter or exit the market, ultimately resulting in no economic profit for the firms in a perfectly competitive market.

Zero Economic Profit

A situation where a firm's total revenue is exactly equal to its total costs, including opportunity costs.

Constant Cost

A situation where the cost of producing one additional unit of a good or service is the same, regardless of the volume produced.

Equilibrium Quantity

The quantity of goods or services supplied and demanded at the equilibrium price, where the quantity supplied equals the quantity demanded.