Jason Is Making a Marketing Presentation to His Best Client

question 28

Multiple Choice

Jason is making a marketing presentation to his best client.In closing,as Jason pitches for the sale,he reminds them of the fair treatment,competitive prices,and general preferential treatment they always receive from him and his organization.What persuasive appeal is Jason using?

• A)Pathos
• B)Logos
• C)Credos
• D)Chronos
• E)Kairos

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Definitions:

Mutual Terms

Agreements or conditions that are accepted and beneficial to all parties involved.

Psychological Climate

Refers to the collective perceptions of employees about their work environment, including feelings of support, challenges, and workplace norms.

Obstacles

Barriers or hindrances that impede progress or achievement.

Superordinate Goal

A shared objective that can only be achieved through the cooperation and effort of all parties involved, often used to unify groups in conflict.