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___________ Occurs When a Website Can Know Enough About a Person's

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Short Answer

___________ occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person.


Definitions:

Present Value

The current value of a future sum of money or stream of cash flows given a specified rate of return.

Interest Rates

The percentage of a loan amount charged by a lender to a borrower for the use of assets, varying with market conditions and credit risk.

Carrying Value

The book value of an asset or liability on a balance sheet, representing the cost minus accumulated depreciation or amortization.

Investments in Bonds

Financial investments made by purchasing debt securities issued by corporations, governments, or other entities that pay interest over a specific period.

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